“Working in journalism and publishing, I have to admit that PR companies can be a blight. Irrelevant information, ill targeted, sketchily informed, out of touch with regional issues and just too much of it. It’s therefore important to develop working relationships with PRs who are able to provide practical, relevant information when and where it’s needed, to respond promptly to requests and to understand the sector they’re working in.
In a decade working as food and drink editor at the List I can say that Crimson Edge have always been prominent in their knowledge of the food and drink scene, their awareness of local and regional issues and, in particular, understanding of the requirements of journalists in any given situation. They have represented some important restaurants, producers and other businesses and done so with diligence and sensitivity.”
Donald Reid, Editor, Food & Drink,